I created the "Your Longsjo" project while serving as Executive Director of the Fitchburg Longsjo Classic, one of the oldest bicycle races in America. In 2011 we were planning the 52nd edition of the race.
In my six years as director, developing community interest and ownership of the race was crucial. The event was started by the people of Fitchburg, Massachusetts, and over time, and with a declining economic situation, it was difficult for the community to stay motivated. People didn't feel as though they were part of the race.
That's were this project came in. By photographing and interviewing officials, race organizers, volunteers, racers, and fans, residents were able to see their neighbors playing an essential role in this incredible event.
Through public displays of the images, utilizing social media, QR codes, and additional outreach, we were able to cultivate the buzz that had sadly been missing.
I'd like to once again thank all of the volunteers, racers, fans, and supporters who made the race possible for not only my six years, but of the 45+ years prior to my involvement. Thanks also to my friend and intern, Dustin Marshal for his help on the project. It was a pleasure working with y'all. -E.
about the your longsjo project